Branding Simulation Science
Scope
Brand Identity / Guidelines / Implementation
Sector
Science / Research
Background
FlowSim provides a consulting service in the simulation of fluid flow and heat transfer. FlowSim is used to measure the resources needed to find the maximal simulation relation for various models under different optimisations.
Brief
FlowSim were seeking a comprehensive brand design that encompasses our visual identity, from logo and colour palette to typography and brand assets. The new brand identity needed capture the essence of FlowSim, conveying professionalism, innovation, and reliability. The rebranding effort needed to be pivotal in enhancing our market presence, fostering client trust, and representing our commitment to technological excellence.
Solution
Our collaboration began with a thorough exploration of FlowSim's DNA. We harnessed this intrinsic essence to craft a modern, distinctive logo. The logo represents the company's commitment to pushing boundaries and pioneering technological advancements. To harmonise the visual identity, we meticulously curated a colour palette that strikes a balance between the tech world's sophistication and approachability. Complementing this palette, we handpicked a typography selection that ensures clear communication while embodying FlowSim's progressive spirit. The final design not only captures the essence of the company's solutions but also reinforces its commitment to transforming industries through innovation and technological excellence.
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