Crafted through experience

For two decades, founders Paren and Ian have dedicated themselves to crafting impactful brand identities for globally recognised companies. With a strategic mindset and a deep appreciation for thoughtful design, we tackle complex challenges across any industry, communicating powerful concepts in a clear and engaging manner.

How we think and work

At Finder Studio, we believe in the transformative power of design to drive business success. Whether partnering with global giants, heritage brands, or start-ups, we forge long-term collaborations, working closely with our clients to help them achieve their ambitions. Our clients trust us for valuable insights and unwavering honesty.

We take pride in providing straightforward answers to their complex questions, guiding them towards success. While industry recognition is important, our true measure of success lies in witnessing our clients thrive in an increasingly competitive world.

We translate.

We come with wide eyes and open ears. Through curiosity, observation, inquiry, and carefully considered creative strategy, we help define what’s unique about your brand, product, or destination. We then translate your unique traits into beautifully designed experiences and artful expressions that inspire audiences, elicit actions, and leave a lasting impression.

We get the big picture.

Logos don’t forge emotional connections. Visual narratives do. We believe your brand can’t fully succeed without your image being instantly recognisable. We approach brand building with a holistic mindset. We consider not just the foundational elements of logo and graphic design systems, but equally importantly, your brand’s art direction and visual expression principles across digital and physical.

We have a balanced approach.

We balance strategy with intuition, function with beauty, technology with the tactile, and longevity with contemporary relevance.

We become obsessed.

We’re driven by the challenges of brand identity design in a constantly changing context. Never satisfied with ‘good enough’, we’re restless until we land on design concepts that are so well formed and informed, that they appear effortless and inevitable.

We are driven.

We are passionate about helping our clients achieve their commercial objectives through captivating visual communications that represent their essence and direction. We develop brand strategies and positioning based on thorough research, insightful interviews, and market analysis. Our expertise spans creating fresh brand identities, repositioning existing brands, nurturing well-established brands, and executing impactful campaigns.

We love to collaborate.

We value collaboration and flexibility, becoming an integral part of your team. By immersing ourselves in your brand, projects, and ways of working, we truly grasp your business and understand how your audiences connect with your brand. We build strong relationships from the start, capturing your culture, work, and creative expectations. As trusted partners, we interpret and define key brand values that resonate through our work.

We get personal.

To ensure transparency and efficiency, we break projects into three stages: Find, Design, and Deliver. We respect your time and adapt to your team's ways of working. By following a tailored approach and fostering open communication, we aim to deliver results that exceed your expectations. Your design journey will be collaborative and enjoyable.

What we do

Brand Foundation.

Brand Audit & StrategyNaming
Brand Voice & Messaging
Creative Strategy
Brand Identity Design
Brand Evolution & Stewardship
Personality Definition
Communication & Content Strategy
Guidelines & Design Tools

Brand Experience.

Packaging Design
Graphic Objects
Design for Digital Surfaces
Accessible Design
Printed Materials
Books and Editorial Design
Photography & Video Art Direction
Image Making
Art Curation & Commissioning
Campaign Creative
Branded Spaces
Wayfinding & Signage

Trusted Network.

We have a carefully selected network of experts whom we partner with to meet the specific needs of a project. This includes writers, strategists, photographers, animators, filmmakers, creative technologists, industrial designers and printers. Our extended network allows us to stay nimble and lean while delivering world-class creative.

Areas of expertise

Transportation, and the urban environment.

We seek to live an urban environment that is future-proofed, sustainable, and beautiful. We work with clients who are changing the ways in which we live and move.

Technology that shapes how we live, work, and play.

Technology has the potential to help us create, connect, play, and work. We partner with some of the world’s most iconic and innovative technology brands.

Arts, culture, and media.

Organisations can play a pivotal role in shaping culture and reminding us there’s more to life than work and consumerism. We work with brands that have the ambition to enlighten us, drive opinion, and help shape culture.

Lifestyle, fashion, and beauty.

Aspirational brands that inspire millions of people.

Sustainable products.

We value working with brands that are thoughtful about the products they put out into the world, and how they can contribute to the health of people and the environment.

Food, drink, and hospitality.

Food and drink that brings people together and delights our senses.

Our people

Our founders are hands-on and personally engaged in every project, working directly with all our clients. While our studio is compact, we can expand our team by partnering with trusted experts who are the perfect fit for each project. This grants us the flexibility to assemble the precise team required, drawing upon talented collaborators from many diverse backgrounds.

Paren Chauhan
Design Director and Partner

Paren's extensive experience in the creative sector guides his ability to uncover unique insights for our clients. A driving force behind Finder's diverse creative vision, he combines attention to detail with a deep understanding of form and function. With expertise spanning print, digital, and marketing realms, Paren engages in various aspects of our clients' worlds. Whether shaping strategic visions, offering conceptual responses, or overseeing technical project delivery, he remains committed to elevating every idea. In previous positions, Paren has delivered major projects for Heathrow Airport, The University of Nottingham, Brett, Topps Tiles, National Trust, Capital Concrete, RS Components, University of Bedfordshire and Leicester City Council. He also a keen photographer, moonlighting DJ, and Finder Studio's resident personal trainer.

Ian Lynn
Design Director and Partner

Ian brings clarity and balance to our carefully crafted solutions. With a background in fine art and illustration, he merges classical training with a passion for Swiss School design principles. From wayfinding systems to brand guidelines and captivating packaging, Ian seamlessly blends logic and intuition, forming authentic connections with our client audiences. Prior to co-founding Finder Studio, Ian has created much-admired work for renowned brands such as Heathrow Airport, John Lewis, WestTrans, Entain, BSS Group, Leicester City Council, and the University of Warwick. Beyond his role, he is an avid guitar collector, a passionate runner, and an unapologetic admirer of the great 'Sir' Jony Ive.

New business

If you're interested in discussing a new project or finding out more about Finder Studio, we would love to hear from you.

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