John Lewis, a well-known British department store chain, extends its expertise into home furnishings, and their fitted bedroom service focuses on delivering functional and aesthetically pleasing bedroom designs that maximise space utilisation and organisation.
Brief
To create an in-store Christmas POS campaign for the John Lewis fitted bedrooms department.
Solution
To help them stay visually relevant during what is traditionally a quiet period for big spending on home improvements, we designed a campaign featuring a pixel-perfect timeless festive illustration that communicated a premium yet playful feel to their audience.
